The idea of the Open Hearted project started after the journalist and writer Vera Golik and the photographer and sociologist Hugo Lenzi had lived at the same time several cases of cancer in their families. "In 2000, in the same week, we got to know that my sister Andrea and my brother Peter had cancer. My mother, Dagmar, also received the cancer diagnosis some months later", tells Vera.
Creating the project was the way the authors found to transform their personal experience into something active to sensitize and help other people. They decided to use art and creativity, the writing and photography to destroy stereotypes by doing a record of the female universe under a more human and sensitive perspective.
Thus, since 2006, the project has been exhibited in the main Brazilian cities and in foreign countries as well, attracting millions of people to visit it, to get touched by it, and to reflect about their roles, whether as patients, doctors, family members, friends or even as the general public. The impact and success of the photo exhibition and the lectures have been showing concrete results, helping to break paradigms and informing about the importance of health care and stimulating the reflection about such topic to change the way how cancer is seen and treated.